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Rebranding your Podcast: When, Why & How to do it right!

Published on: 1st May, 2025

If your podcast has outgrown its name, shifted focus, or needs a new look to better connect with your audience, a rebrand might be in your future.

In this episode of Legit Podcast Pro, Gordon Firemark (The Podcast Lawyer™) walks you through:

  • When to consider rebranding—and when to hold off
  • The 7 steps for a smooth transition
  • The legal steps to take before you hit “publish”
  • Real-world examples of rebrands gone wrong
  • Tips for keeping your audience engaged during a transition

Resources Mentioned:

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About the Podcast

Legit Podcast Pro
Exploring Podcasting through the legal and business lens from The Podcast Lawyer™, Gordon Firemark
Take your podcast to new levels of professionalism and profit. Join The Podcast Lawyer™ Gordon Firemark for tips, strategies, advice and Q&A with top podcasters. Learn how to grow and profit from your podcast like a pro.
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About your host

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Gordon Firemark

Gordon Firemark (gordonfiremark.com) has practiced media and entertainment law in Los Angeles since 1992. Widely known as The Podcast Lawyer™ (ThePodcastLawyer.com), he has spent his career helping creative industry professionals make deals that make sense, and that get their productions developed, financed, produced and distributed. His practice also covers copyrights, trademarks, business transactions, and corporate matters for clients in media and entertainment.