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Why You Need to Trademark Your Podcast or YouTube Channel

Published on: 16th October, 2025

Host: Gordon Firemark, The Podcast Lawyer™

In this episode, Gordon breaks down why every serious podcaster and YouTuber should protect their brand name with a trademark. He explains how U.S. trademark law really works, clears up common misconceptions, and shares real-world stories of creators who lost their brands by waiting too long.

You’ll Learn:

• What trademarks protect (and what they don’t)

• How “first use” vs. “first to file” plays out in the real world

• Why creators are especially vulnerable to brand theft

• Common trademark myths debunked

• How to check if your name qualifies — and what to do next


Resources Mentioned:

•https://easylegalforpodcasters.com - Our DIY Legal Course for creators

• https://podcasttrademark.com – Secure your podcast or channel name

• https://gordonfiremark.com/levelup – Watch the FREE video sample lesson from Easy Legal for Podcasters

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About the Podcast

Legit Podcast Pro
Exploring Podcasting through the legal and business lens from The Podcast Lawyer™, Gordon Firemark
Take your podcast to new levels of professionalism and profit. Join The Podcast Lawyer™ Gordon Firemark for tips, strategies, advice and Q&A with top podcasters. Learn how to grow and profit from your podcast like a pro.
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About your host

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Gordon Firemark

Gordon Firemark (gordonfiremark.com) has practiced media and entertainment law in Los Angeles since 1992. Widely known as The Podcast Lawyer™ (ThePodcastLawyer.com), he has spent his career helping creative industry professionals make deals that make sense, and that get their productions developed, financed, produced and distributed. His practice also covers copyrights, trademarks, business transactions, and corporate matters for clients in media and entertainment.