Using AI to Make Your Podcast More Discoverable

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AI probably won't replace you, but it sure can help your podcast grow.

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If discoverability feels like your biggest challenge,

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if it's hard to break through the noise, reach new ears, or get found in search

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results, well, this episode is for you, because the smart use of AI can give you a real edge.

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Let's talk about the tools, strategies, and mindset that can help you attract

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more listeners without losing control of your voice or authenticity.

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Stick around. This is Legit Podcast Pro.

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Hey, it's Gordon Firemark, the podcast lawyer, and this is Legit Podcast Pro,

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the show that helps creators like you to build profitable, protected,

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and professional media brands.

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Now, today we're tackling something a lot of podcasters struggle with, discoverability.

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You've put your heart and soul into your show, but you're not getting the downloads you hoped for.

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You know your content is solid, and the algorithm, though, just doesn't seem

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to notice, and neither do potential listeners. That's if there's even an algorithm involved.

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That's where AI can really help, not by replacing you, but by enhancing how

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your podcast is presented and shared and found.

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So we're going to explore what discoverability really means,

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how AI tools can improve your podcast's SEO and similar enhancements,

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the role of transcription,

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metadata, and summaries, ways to automate clip creation and social promotion,

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as well as ethical and copyright concerns, and how to keep your human touch

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front and center. So let's just jump right in.

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What is podcast discoverability and why does it matter? Well,

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discoverability is the ability of your show to be found by people who are looking for content like yours.

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But it's more than just being there in the Apple or Spotify directories.

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No, it's about showing up in search results, catching attention on social media,

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having compelling titles, descriptions, and visuals, creating content that gets

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shared, saved, and recommended.

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And here's the truth. Great content alone just isn't enough.

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The best podcast in the world isn't going to grow if no one can find it.

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So the goal here is to amplify your content using smart tools and strategies,

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many of which are now powered by AI.

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So, what are some AI tools that help with SEO and titles and descriptions?

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Let's start with these basics, titles, descriptions, and keywords.

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AI writing assistance, whether you use ChatGPT or Claude or Jasper or others,

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can suggest SEO-friendly episode titles if you ask correctly.

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It can rewrite your show notes for clarity and engagement.

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It can highlight keywords and phrases that'll improve your search rankings and

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generate summaries or teaser copy to use across your platforms.

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Some hosting platforms are even integrating this kind of functionality directly.

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But even if yours doesn't, here is a simple workflow worth trying.

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Paste your transcript or your raw episode text into ChatGPT or whatever tool you choose.

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Ask for title suggestions, descriptions, and tags.

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Use the best parts and keep your voice solid throughout it.

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Think of AI not as a replacement for doing the work, but as a brainstorming partner.

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You're still the editor, you're still the creator, the one with taste,

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experience, and the human touch.

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But with AI's help, you can move faster and make your content more findable, more easily.

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Alright, segment three. Automating clips, reels, and social posts.

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Short-form content can be really huge for discoverability.

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Reels, shorts, TikToks, these are the breadcrumbs that can lead people to your podcast.

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But editing video and writing posts does take time, right? Well,

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again, this is where AI can help as well.

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Tools like OpusClip, Video, that's V-I-D-Y-O dot A-I, Descripts,

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Audiogram features, and countless others, CastMagic, Headliner,

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and even Canva with its MagicWrite and MagicResize tools.

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They can help you auto-generate clips with captions, create highlights from

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your transcript, turn key moments into social-ready videos, draft post-copy

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tailored to each platform.

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And again, the goal isn't to automate everything. It's to reduce friction.

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So you're not staring at a blank screen wondering what to post.

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You're choosing from a menu of good options and customizing what works best.

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So transcriptions, metadata, and summaries come into play here.

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This is where discoverability really meets accessibility.

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AI-generated transcripts are hugely important because they can improve the SEO.

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That's what we've been talking about because search engines still love text.

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But they can also help visually impaired users to engage with your content.

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And frankly, hearing impaired as well if you're giving captions on your show.

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It can make it easier to repurpose your material into blogs, emails, or e-books.

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And there's more. These tools can also tag your episodes with metadata,

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like the topics discussed, the guest names, the timestamps.

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And this helps podcast directories and search engines to understand what your content is all about.

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And when your content is clear to the machines...

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Well, it's easier for people to find. So here are some tools that you're worth having a little look at.

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Podium.page, Podium.page, for automated show notes, summaries, and tweets.

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CastMagic will do transcripts, clips, titles, and quotes, plus a lot more.

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D-E-C-I-P-H-R, Decipher.ai, for highlighting timestamps and segmenting episodes.

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Swell.ai, for episode planning, content repurposing, and more.

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Use these to feed your newsletter, your blog, or your YouTube description box

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without rewriting, at least not writing everything from scratch.

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So what are the ethical and copyright considerations? Well, using AI doesn't

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mean throwing caution to the wind.

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There are some legal and ethical lines that we just don't want to cross.

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Some key points to remember are that you should always review the AI-generated

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content before going publishing.

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It can hallucinate. It can misrepresent your views. It could get things downright

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wrong if you're not careful.

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Don't allow it to fabricate quotes, facts, or guest statements.

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Even with AI, you are still responsible for what goes out under your name,

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and that could be defamation or violations of privacy rights and things like that.

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You should respect copyright rules. Don't use AI to rip off someone else's work.

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Even if it feels original, there can be infringement issues.

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So check the work carefully again before publication and be transparent.

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If you are using AI generated content or voices, it is a good idea to let your audience know.

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Actually, inside my Easy Legal for Podcasters program, we talk about these kinds of topics.

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And our guest release form, our sample guest release at podcastrelease.com actually

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includes language about AI tools and editing.

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So you're covered if you decide to use those tools as long as you do it ethically.

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And if you haven't grabbed that guest release and used it with your guests,

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you really should head on over to podcast release dot com.

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It's free and it's all yours. All right.

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AI as an assistant, not a replacement. That's the bottom line.

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That's my take. Use this tool, but use it as a tool.

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Don't let it take over for you. These are the tools that will help you show

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up consistently, save you time, make your content more searchable,

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and free you up to focus on connection, creativity, and growth.

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AI isn't going to write your best ideas. It isn't going to feel your audience's needs.

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It isn't going to build trust with your listeners. That's your job.

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So use these tools wisely and strategically. I use it for outlining and sometimes

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scripting this show. And always, always make sure your unique voice stays in

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the mix and leads the way.

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That's the trick. That's what's sometimes hard, but it's easier than working from a blank page.

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So do you want more listeners? Well, don't wait for the algorithms to discover

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you, especially in the podcasting space where there really isn't an algorithm to rely on.

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So use the tools that you have, including these AI tools that'll make yourself

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easier to find, easier to share and easier to love.

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So help. If you need help navigating the legal side of content creation and

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AI, check out my secret video.

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It's a sample lesson from inside the Easy Legal for Podcasters program.

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It'll show you how to stay protected while you grow

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you can watch it now at gordonfiremark.com slash level up one word level up

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and remember legal and strategic guidance is just a click away i'll see you

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next time on the legit podcast pro meanwhile keep on creating keep on hustling

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and above all stay legit and stay legal.