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Turning Your Podcast Into an Asset You Can Sell

Published on: 11th September, 2025

Most podcasters think about launching their show — but not about what happens down the line. The truth is, your podcast can become a sellable asset if you treat it like a business from day one.

In this episode, Gordon Firemark, The Podcast Lawyer™, explains how to build, protect, and position your podcast so it’s valuable to buyers, partners, or networks.

What You’ll Learn in This Episode:

  • The key factors that make a podcast valuable
  • How IP ownership and contracts determine if your show is sellable
  • The difference between weak and strong monetization strategies
  • Exit options: full sale, licensing, syndication, partnerships
  • How to prepare your podcast for future transfer or sale

Resources & Links Mentioned:

🎯 Free On-Demand Training: https://podcastertraining.com

🧰 Legal Templates for Podcasters: http://podcastlawforms.com

📘 My Book: http://podcastlawbook.com

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About the Podcast

Legit Podcast Pro
Exploring Podcasting through the legal and business lens from The Podcast Lawyer™, Gordon Firemark
Take your podcast to new levels of professionalism and profit. Join The Podcast Lawyer™ Gordon Firemark for tips, strategies, advice and Q&A with top podcasters. Learn how to grow and profit from your podcast like a pro.
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About your host

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Gordon Firemark

Gordon Firemark (gordonfiremark.com) has practiced media and entertainment law in Los Angeles since 1992. Widely known as The Podcast Lawyer™ (ThePodcastLawyer.com), he has spent his career helping creative industry professionals make deals that make sense, and that get their productions developed, financed, produced and distributed. His practice also covers copyrights, trademarks, business transactions, and corporate matters for clients in media and entertainment.