Episode 185
Podcast Prenups: Why Every Co-Host Needs This
Starting a podcast with a co-host is exciting—but without clear agreements in place, it can quickly turn into conflict.
In this episode, Gordon Firemark explains why every co-hosted podcast needs a “Podcast Prenup”—a co-host or co-production agreement that clearly defines ownership, responsibilities, revenue splits, and what happens if someone leaves.
Too often, creators assume they’ll “figure it out later.” But once a show gains traction, generates income, or becomes a valuable asset, unresolved questions about control and ownership can lead to serious disputes.
This episode walks through the most common issues that arise between co-hosts and shows how a simple agreement can prevent them.
In this episode:
- Why co-hosting a podcast is a business relationship
- The risks of starting without a written agreement
- What a Podcast Prenup should include
- Ownership of the podcast name, content, and feed
- Roles and responsibilities between co-hosts
- Revenue splits and expense handling
- Decision-making authority and avoiding deadlock
- Exit strategies and buyout options
If you’re building a podcast with someone else, this episode will help you protect your show—and your working relationship.
Resources & Links:
Podcast Prenup / Co-Host Agreement Template:
Podcast Prenup™️ Planning Guide
Strategy Session with Gordon Firemark:
https://firemark.com/consult20
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