Payola in Podcasting

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Hi, I’m Gordon Firemark, The Podcast Lawyer™ , and I help creatives and business people in the podcasting industry cover their legal bases and protect themselves and the things they create.  And this is Legit Podcast Pro, a short weekly show where I offer you legal tips, information and strategies and answer your questions, so you can grow your podcast like a pro!

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What is Payola?

History

Theory of regulation

Scandals

In Podcasting

The Bloomberg article

The NPR piece

PR teams vs. Podcasters? Who should get paid?

The rules - FTC

Influencer Marketing and disclosure requirements

Clear?

Conspicuous?

IS “sponsored episode” good enough?

What SHOULD you say?

FTC has influencer marketing on its radar more than ever these days.

(Examples?)

It’s not a question of whether they’ll go after podcasters… it’s a question of when.

So, isn’t it time to start doing it right?