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Demystifying Trademarks for Creators

Published on: 29th May, 2025

Think your podcast name is safe just because you claimed the socials and grabbed the domain? Think again. In this episode, The Podcast Lawyer™ Gordon Firemark breaks down the trademark essentials every creator needs to understand.

You’ll learn what creators can and should register, when to take action (spoiler: sooner than you think), how the process works, what it costs, and how to avoid the most common mistakes that lead to brand disasters.

Whether you’re just starting out or already running a well-known show or channel, this episode will help you protect the brand you’re building.

What You’ll Learn:

  • What makes something trademarkable
  • Why your podcast title, logo, and production company name may need protection
  • When and how to register with the USPTO
  • Why waiting can cost you your brand
  • The costs, timeline, and DIY vs hiring help
  • How trademarks fit into your business growth strategy


Resources Mentioned:

🎁 Download the free Trademark Guide: http://podcasttrademark.com

📚 Get lawyer-drafted legal forms: http://podcastlawforms.com

📺 Watch the secret video training: http://gordonfiremark.com/levelup

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About the Podcast

Legit Podcast Pro
Exploring Podcasting through the legal and business lens from The Podcast Lawyer™, Gordon Firemark
Take your podcast to new levels of professionalism and profit. Join The Podcast Lawyer™ Gordon Firemark for tips, strategies, advice and Q&A with top podcasters. Learn how to grow and profit from your podcast like a pro.
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About your host

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Gordon Firemark

Gordon Firemark (gordonfiremark.com) has practiced media and entertainment law in Los Angeles since 1992. Widely known as The Podcast Lawyer™ (ThePodcastLawyer.com), he has spent his career helping creative industry professionals make deals that make sense, and that get their productions developed, financed, produced and distributed. His practice also covers copyrights, trademarks, business transactions, and corporate matters for clients in media and entertainment.